Luxe Pack New York’s 24th edition takes place on May 6–7 at the Javits Center in New York City—and organizers say this year will be its most dynamic yet. 

Luxe Pack is the premier B2B trade show featuring creative packaging for the premium and luxury sector, and this year’s theme is “Sourcing Premium Packaging That Performs.” 

Over 200 exhibitors from more than 22 countries will be on the show floor this year, displaying packaging across 35+ product categories. The exhibitor lineup represents the complete packaging chain, from raw material providers specializing in paper and plastics to glass molders and decorators. Visitors will have the opportunity to meet co-packers, designers, sampling providers, and more potential supplier partners.

European suppliers will return, bringing high-end expertise and technical excellence to the U.S. market. In addition, there will be a strong representation of suppliers that manufacture and source in North America. These suppliers offer shorter lead times, production flexibility, and responsive supply chain management. 

As always, sustainable packaging will be a highlight. Exhibitors will feature a full range of eco-conscious materials and packaging solutions. 

Glass packaging will be another focus. Leading glass manufacturers will feature high-end, performance-driven packaging solutions. 

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An Exciting New Focus on Fragrance

Fragrance is the star of the show this year. Meet Vinita Jayant, Director of Product Development at Henry Rose, on May 6th during an exclusive fireside chat. Jayant will present, “Crafting with Conscience: How Henry Rose is Redefining Luxury Fragrance Through Circular Design.”

The “Per(fume)-form” installation series will feature two new immersive activations, giving visitors a behind-the-scenes look at fragrance creation, from concept to finished pack. Material ConneXion will feature the immersive exhibit, “From Scent to Substance.” Visitors will learn how to translate a scent inspiration into a tangible design.

The American Society of Perfumers (ASP) will present “From Brief to Bottle,” another immersive exhibit. Select ASP members will lead attendees through each olfactory stage, offering rare, expert insight into how fragrance is smelled, refined, and brought to life. 

Packaging Design Is a Conference Highlight

Packaging design is another focus at this year’s show. The presentation, “Neuromarketing in Packaging Design: How Color, Shape, and Texture Capture Consumer Attention,” promises to be insightful.

Alejandro Salgado Montejo, PhD, and Founder of Atrianna, a globally recognized insights expert, will discuss how consumers truly “experience packaging.” Using tools like eye-tracking and biometric measurements, researchers can observe how the brain responds to visual contrast, materials, textures, and embellishments, and to signals that shape attention, perceived value, and more. This session takes place on May 6th at 4 pm. 

Celebrate the ‘in Green’ Awards

Don’t miss the “in Green” Awards presentation on Thursday, May 7th, in the main conference area. The awards celebrate the most outstanding eco-friendly packaging innovations and sustainable initiatives.

The finalists will be on display in the new “in Green” exhibit on the show floor. Stop by to see the best luxury sustainable packaging options from exhibitors. 

More Details

Luxe Pack New York will take place at the Javits Center, 429 11th Avenue in Manhattan. Opening hours are 9am–6pm on Wednesday, May 6, and 9am–5pm on Thursday, May 7.

Register and pre-print your badge.

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